/* השיטה של הילה — דף מכירה. פלטת המותג: חול / חימר / מרווה / קפה. גופן Ploni בלבד. */
@font-face{font-family:Ploni;font-weight:500;font-display:swap;src:url(fonts/PloniMedium.woff2) format("woff2")}
@font-face{font-family:Ploni;font-weight:600;font-display:swap;src:url(fonts/PloniDBold.woff2) format("woff2")}
@font-face{font-family:Ploni;font-weight:700;font-display:swap;src:url(fonts/PloniBold.otf) format("opentype")}
@font-face{font-family:Ploni;font-weight:900;font-display:swap;src:url(fonts/PloniBlack.woff2) format("woff2")}

:root{
  --paper:#FBF8F3; --sand:#EFE7DC; --sand-2:#F6F0E7; --clay:#B9876A; --clay-deep:#9F5B3E; --clay-ink:#7E4530;
  --sage:#8E9B82; --sage-soft:#E6EAE0; --ink:#3B2F2A; --muted:#7A6B61; --line:#E2D6C8; --white:#FFFDFA; --star:#E0A83B;
  --max:1080px; --r:18px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
html,body{overflow-x:hidden;max-width:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Ploni,Arial,sans-serif;font-weight:500;font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
body,body h1,body h2,body h3,body h4,body p,body a,body li,body button,body span,body strong{font-family:Ploni,Arial,sans-serif}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{margin:0;line-height:1.12;text-wrap:balance}
h1{font-weight:900;font-size:clamp(34px,6.2vw,58px);letter-spacing:-.01em}
h2{font-weight:900;font-size:clamp(27px,4.4vw,40px)}
h3{font-weight:700;font-size:20px}
p{margin:0 0 14px}
strong{font-weight:700}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
.sec{padding:64px 0}
.sec.soft{background:var(--sand)}
.sec.white{background:var(--white)}
.eyebrow{display:inline-block;font-weight:700;font-size:13.5px;color:var(--clay-deep);background:var(--sand);border-radius:999px;padding:5px 12px;margin-bottom:14px}
.sec.soft .eyebrow{background:var(--white)}
.lead{font-size:19px;color:var(--muted);max-width:60ch}
.center{text-align:center}
.center .lead{margin-inline:auto}
.muted{color:var(--muted);font-size:15px}

/* CTA */
.cta{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:var(--clay-deep);color:#fff;text-decoration:none;font-weight:700;font-size:19px;padding:16px 30px;border-radius:999px;border:0;cursor:pointer;box-shadow:0 10px 26px rgba(159,91,62,.28);transition:transform .15s,box-shadow .15s}
.cta:hover{transform:translateY(-1px);box-shadow:0 14px 30px rgba(159,91,62,.34)}
.cta:focus-visible{outline:3px solid var(--sage);outline-offset:3px}
.cta.big{font-size:21px;padding:18px 40px}
.cta small{font-weight:600;font-size:14px;opacity:.9}
.trust{display:flex;flex-wrap:wrap;gap:8px 18px;font-size:14px;color:var(--muted);margin-top:14px}
.trust span::before{content:"✓ ";color:var(--sage);font-weight:900}

/* hero */
.hero{padding:26px 0 56px;background:linear-gradient(180deg,var(--sand) 0,var(--paper) 100%)}
.topbar{display:flex;align-items:center;justify-content:space-between;padding:14px 0 30px;font-size:14px;color:var(--muted)}
.topbar .logo{font-weight:900;font-size:19px;color:var(--ink);letter-spacing:.02em}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.hero-grid .art img{border-radius:var(--r);box-shadow:0 30px 60px rgba(59,47,42,.18)}
.hero h1 em{font-style:normal;color:var(--clay-deep)}
.hero .lead{margin:18px 0 24px}
.price-row{display:flex;align-items:baseline;gap:12px;margin:0 0 16px}
.price{font-weight:900;font-size:44px;line-height:1}
.price s{color:var(--muted);font-weight:600;font-size:22px;margin-inline-start:6px}
.price-note{color:var(--muted);font-size:14px}
.stars{color:var(--star);letter-spacing:2px;font-size:15px}

/* checklist "אם את" */
.check{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:10px}
.check li{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:14px 16px;padding-inline-start:46px;position:relative;font-size:17px}
.check li::before{content:"";position:absolute;inset-inline-start:14px;top:16px;width:20px;height:20px;border-radius:6px;background:var(--sage-soft);border:2px solid var(--sage)}
.check li::after{content:"✓";position:absolute;inset-inline-start:18px;top:12px;color:var(--sage);font-weight:900;font-size:15px}

/* mechanism */
.two{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:center}
.two img{border-radius:var(--r)}
.callout{background:var(--sage-soft);border-radius:var(--r);padding:20px 22px;margin-top:18px}
.callout b{color:var(--ink)}

/* pillars */
.pillars{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:30px}
.pillar{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:20px 16px}
.pillar .n{font-weight:900;color:var(--clay);font-size:28px;line-height:1}
.pillar h3{font-size:17px;margin:8px 0 6px}
.pillar p{font-size:15px;color:var(--muted);margin:0}

/* journey rail — the signature element */
.rail{position:relative;margin:36px 0 10px;padding-top:26px}
.rail::before{content:"";position:absolute;top:34px;right:6%;left:6%;height:4px;background:linear-gradient(90deg,var(--clay),var(--sage));border-radius:4px}
.rail-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;position:relative}
.rail-step{text-align:center;padding-top:10px}
.rail-step .dot{width:20px;height:20px;border-radius:50%;background:var(--white);border:4px solid var(--clay);margin:0 auto 12px;position:relative;top:-4px}
.rail-step:last-child .dot{border-color:var(--sage)}
.rail-step h3{font-size:17px}
.rail-step p{font-size:14.5px;color:var(--muted);margin:4px 0 0}

/* inside grid */
.inside{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:30px}
.item{background:var(--white);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.item img{aspect-ratio:4/3;object-fit:cover;width:100%}
.item .b{padding:14px 16px 16px}
.item .k{font-weight:900;color:var(--clay-deep);font-size:13px}
.item h3{font-size:17.5px;margin:4px 0 4px}
.item p{font-size:15px;color:var(--muted);margin:0}
.counts{display:flex;flex-wrap:wrap;justify-content:center;gap:10px 28px;margin-top:26px}
.counts div{text-align:center}
.counts b{display:block;font-weight:900;font-size:34px;color:var(--clay-deep);line-height:1}
.counts span{font-size:14px;color:var(--muted)}

/* before/after — horizontal ticker */
.ticker{margin:28px -20px 0;overflow:hidden;position:relative}
.ticker::before,.ticker::after{content:"";position:absolute;top:0;bottom:0;width:40px;z-index:2;pointer-events:none}
.ticker::before{right:0;background:linear-gradient(270deg,var(--sand),transparent)}
.ticker::after{left:0;background:linear-gradient(90deg,var(--sand),transparent)}
.track{display:flex;gap:16px;width:max-content;padding:0 20px;animation:tick 45s linear infinite}
.ticker:hover .track{animation-play-state:paused}
@keyframes tick{from{transform:translateX(0)}to{transform:translateX(50%)}}
.ba{flex:none;width:300px;border-radius:var(--r);overflow:hidden;background:var(--white);border:1px solid var(--line)}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:3px;background:var(--line)}
.pair figure{margin:0;position:relative}
.pair img{width:100%;aspect-ratio:9/16;object-fit:cover;display:block}
.pair figcaption{position:absolute;top:8px;inset-inline-start:8px;background:rgba(59,47,42,.72);color:#fff;font-weight:700;font-size:12px;padding:3px 9px;border-radius:999px}
.ba .cap{display:flex;justify-content:space-between;padding:10px 14px;font-size:14px;color:var(--muted)}
.ba .cap b{color:var(--ink)}
.fine{font-size:12.5px;color:var(--muted);margin-top:14px}

/* hila */
.hila{display:grid;grid-template-columns:.8fr 1.2fr;gap:32px;align-items:center}
.hila img{border-radius:var(--r)}
.hila blockquote{margin:0;font-size:19px;line-height:1.6}
.hila blockquote p{margin-bottom:12px}
.hila .sig{font-weight:900;color:var(--clay-deep);margin-top:6px}

/* reviews */
.reviews{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:28px}
.rv{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:18px 18px 16px}
.rv .stars{margin-bottom:8px}
.rv p{font-size:16px;margin:0 0 10px}
.rv .who{font-size:14px;color:var(--muted)}
.rv .who b{color:var(--ink)}

/* price anchor */
.anchor{display:grid;grid-template-columns:1fr 1fr;gap:22px;align-items:stretch;margin-top:28px}
.anchor .col{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.anchor .col.hl{border:2px solid var(--clay);background:var(--sand-2)}
.anchor ul{list-style:none;padding:0;margin:10px 0 0}
.anchor li{display:flex;justify-content:space-between;gap:12px;padding:9px 0;border-bottom:1px dashed var(--line);font-size:16px}
.anchor li:last-child{border:0}
.anchor .tot{font-weight:900;font-size:22px;padding-top:12px}
.anchor .tot.bad{color:var(--muted)}
.anchor .tot.good{color:var(--clay-deep);font-size:34px}

/* guarantee */
.guar{background:var(--sage-soft);border-radius:26px;padding:34px 30px;display:grid;grid-template-columns:120px 1fr;gap:26px;align-items:center}
.seal{width:120px;height:120px;border-radius:50%;background:var(--white);border:4px solid var(--sage);display:grid;place-items:center;text-align:center;font-weight:900;line-height:1.05;color:var(--ink)}
.seal b{display:block;font-size:34px;color:var(--sage)}
.seal small{font-weight:700;font-size:12px}

/* faq */
.faq{max-width:760px;margin:26px auto 0}
.faq details{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:0 18px;margin-bottom:10px}
.faq summary{cursor:pointer;font-weight:700;font-size:17.5px;padding:16px 0;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:12px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:900;color:var(--clay);font-size:22px;flex:none}
.faq details[open] summary::after{content:"–"}
.faq details p{padding-bottom:16px;margin:0;color:#4E4038}

/* final */
.final{background:var(--ink);color:var(--paper);text-align:center}
.final h2{color:#fff}
.final .lead{color:#D9CFC5}
.final .cta{background:var(--clay);box-shadow:none}
.final .trust{justify-content:center;color:#CFC3B7}

footer{padding:34px 0 120px;font-size:13.5px;color:var(--muted)}
footer p{margin-bottom:8px}
footer a{color:var(--muted)}

/* sticky bar */
.sticky{position:fixed;bottom:0;right:0;left:0;background:var(--white);border-top:1px solid var(--line);padding:10px 16px;display:flex;align-items:center;justify-content:space-between;gap:12px;transform:translateY(110%);transition:transform .25s;z-index:20;box-shadow:0 -8px 24px rgba(59,47,42,.08)}
.sticky.on{transform:none}
.sticky .p{font-weight:900;font-size:20px}
.sticky .p small{font-weight:600;color:var(--muted);font-size:13px;display:block}
.sticky .cta{padding:12px 22px;font-size:17px;box-shadow:none}

/* thanks */
.thanks{padding:60px 20px 80px;text-align:center;max-width:720px}
.thanks .cta{margin:10px 0 26px}
.thanks-cover{width:220px;margin:0 auto 30px;border-radius:12px;box-shadow:0 20px 40px rgba(59,47,42,.18)}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:22px 24px;text-align:right;margin-bottom:22px}
.card ol{margin:10px 0 0;padding-inline-start:22px}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.cta,.sticky{transition:none}.track{animation:none}.ticker{overflow-x:auto}}
@media (max-width:860px){
  .sec{padding:48px 0}
  .hero{padding-bottom:40px}
  .hero-grid,.two,.hila,.anchor{grid-template-columns:1fr}
  .ba{width:250px}
  .ticker{overflow-x:auto;-webkit-overflow-scrolling:touch}.ticker .track{animation-duration:60s}
  .hero-grid .art{order:-1;max-width:340px;margin:0 auto}
  .pillars{grid-template-columns:1fr 1fr}
  .pillar:last-child{grid-column:1/-1}
  .rail-steps{grid-template-columns:1fr 1fr;gap:22px 14px}
  .rail::before{display:none}
  .rail-step{text-align:right;padding:0;display:grid;grid-template-columns:20px 1fr;gap:10px}
  .rail-step .dot{margin:6px 0 0;top:0;grid-row:1/3}
  .rail-step h3,.rail-step p{grid-column:2}
  .inside,.reviews{grid-template-columns:1fr 1fr}
  .guar{grid-template-columns:1fr;text-align:center;justify-items:center}
  .price{font-size:38px}
}
@media (max-width:520px){
  .inside,.reviews{grid-template-columns:1fr}
  .rail-steps{grid-template-columns:1fr}
  .cta.big{width:100%}
}

/* legal pages */
.legal{padding:40px 20px 90px;max-width:760px}
.legal h1{font-size:34px;margin:10px 0 4px}
.legal h2{font-size:20px;margin:26px 0 6px}
.legal p,.legal li{font-size:16.5px;color:#4E4038}
.legal ul,.legal ol{padding-inline-start:22px}
.back{display:inline-block;color:var(--clay-deep);font-weight:700;text-decoration:none;margin-bottom:8px}

/* embedded checkout modal */
.co{position:fixed;inset:0;z-index:50;display:grid;place-items:center;padding:12px}
.co[hidden]{display:none !important}
.co-err{position:absolute;inset:0;display:grid;place-items:center;padding:24px;text-align:center;color:var(--ink);font-weight:600}
.co-err a{display:inline-block;margin-top:10px;color:var(--clay-deep)}
.co-back{position:absolute;inset:0;background:rgba(59,47,42,.55);backdrop-filter:blur(3px)}
.co-panel{position:relative;width:min(560px,100%);max-height:96vh;background:var(--white);border-radius:22px;overflow:hidden;display:flex;flex-direction:column;box-shadow:0 30px 80px rgba(0,0,0,.35)}
.co-head{display:flex;align-items:center;justify-content:space-between;padding:14px 18px;background:var(--sand);border-bottom:1px solid var(--line)}
.co-head b{display:block;font-weight:900;font-size:17px}
.co-head span{font-size:13.5px;color:var(--muted)}
.co-x{border:0;background:var(--white);width:36px;height:36px;border-radius:50%;font-size:24px;line-height:1;cursor:pointer;color:var(--ink)}
.co-body{overflow:auto;padding:6px;min-height:200px;position:relative}
.co-loading{position:absolute;inset:0;display:grid;place-items:center;color:var(--muted);font-weight:600}
.co-loading[hidden]{display:none}
.co-foot{padding:10px 18px;font-size:13px;color:var(--muted);border-top:1px solid var(--line);text-align:center}
@media (max-width:520px){.co{padding:0;align-items:end}.co-panel{border-radius:22px 22px 0 0;max-height:94vh}}

/* Hebrew payment form */
.payf{padding:14px 16px 12px;display:grid;gap:12px}
.payf .sum{display:flex;justify-content:space-between;align-items:baseline;background:var(--sand-2);border-radius:12px;padding:10px 14px;font-size:15px}
.payf .sum b{font-weight:900;font-size:22px}
.payf label{display:grid;gap:5px;font-weight:700;font-size:14.5px}
.payf label small{font-weight:500;color:var(--muted)}
.payf input,.payf .el{width:100%;background:#fff;border:1.5px solid var(--line);border-radius:12px;padding:12px 14px;font:inherit;font-size:17px;color:var(--ink);min-height:48px}
.payf input:focus,.payf .el.StripeElement--focus{outline:none;border-color:var(--clay)}
.payf .el.StripeElement--invalid{border-color:#B23030}
.payf .el{direction:ltr;text-align:left}
.payf .row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.payf .perr{min-height:20px;color:#B23030;font-weight:600;font-size:14.5px}
.payf .cta{width:100%}
.payf .cta[disabled]{opacity:.6;cursor:wait}
.payf .pnote{font-size:12.5px;color:var(--muted);text-align:center;line-height:1.5}
.co-loading{background:rgba(255,253,250,.85)}

.or{display:flex;align-items:center;gap:10px;color:var(--muted);font-size:13.5px;margin-top:10px}
.or::before,.or::after{content:"";flex:1;height:1px;background:var(--line)}
#prb-mount{border-radius:12px;overflow:hidden}